iGP arrived at SBC Summit 2025 with a bold mission: to rejuvenate the lottery vertical and make it relevant for a new generation of players.
The supplier unveiled iGaming Lottery, a solution featuring secondary lottery markets, customisable lotteries for operators, and raffles.
Jovana Popovic Canaki, CEO of iGP, described the launch as “super exciting,” highlighting the potential to modernise one of the oldest gaming products in the world.
She said: “Lottery is underutilised in the online space, but it’s a fantastic add-on for any client. With iGaming Lottery, we integrate it seamlessly with our platform, turnkey solution, and crypto offerings, everything fits together in our iGP purple world, giving clients flexibility.”
A key feature of the solution is its currency-agnostic design, supporting both crypto and traditional fiat, enabling operators to engage younger, tech-savvy audiences.
Popovic Canaki added:“The new generation of players, the TikTok generation, wants things fast. By combining crypto and lottery, we can cater to the needs of future players.”
With iGaming Lottery, iGP aims to bring a classic vertical into the modern era, combining flexibility, tech innovation, and appeal for emerging audiences.
