Kambi has launched an updated brand and new tagline, “Powerful Network, Proven Edge”, with CPO Erik Lögdberg outlining how the sportsbook supplier’s global network underpins its trading and product development.

Speaking in an interview, Lögdberg said the tagline reflects the scale of Kambi’s network, with more than 70 partners contributing betting data across billions of bets taken over the company’s 15 years of operation.

“Every time someone places a bet across the world on our network, that is a valuable piece of information for the sportsbook,” Lögdberg explained.

He described this as a “virtuous circle”, where each new partner brings its own player base, market conditions and betting patterns into the network. That data then contributes to improvements in pricing, risk management and product development across the wider network.

Lögdberg said the accumulated data represents a significant competitive advantage, describing the 15 years of bet data and experience as “a real moat”.

Regulatory expertise is another part of Kambi’s proposition, with the company licensed across more than 100 jurisdictions. Lögdberg said this can reduce the time, risk and complexity involved when partners enter new markets.

Looking ahead, Lögdberg pointed to the recent World Cup as an example of the network operating at scale, with Kambi’s AI trading system pricing and trading the entire lifecycle of bets across the tournament.

He said Kambi delivered an 18% trading margin for partners, while bet builders accounted for 25% of total live betting GGR.