BetMGM has ventured to the stars of Hollywood as it signs Academy and Grammy award winner Jamie Foxx as the face of its new advertising campaign.

As part of the agreement, Foxx will star in a number of traditional and social media advertisements from the brand aimed at showcasing the excitement that comes with sports betting.

The first advertisement video, released earlier today, features BetMGM’s new The King of Sportsbooks campaign set in front of the Fountains of Bellagio in Las Vegas.

BetMGM’s Chief Marketing Officer Matt Prevost stated: “The King of Sportsbooks campaign is an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”