The expansion of the sports betting industry across the US and worldwide has seen opportunities open up across a number of verticals, including recruitment and employability. 

Speaking to SBC Senior Media Executive Erin Gallagher at the SBC Summit North America, Joe Asher, President of Sports Betting, IGT, gave advice to viewers who may be interested in starting a career in the sector. 

“It’s obviously not for everyone, but if you like it I think it’s a great way to spend a career,” Asher explained.

“Starting out, I think it’s about working hard trying to do the right thing, paying attention to detail and making sure you take the opportunity to learn from people, both the people you’re working with, and then maybe in your company but also people who work in other companies that you come in touch with.

“That’s what I’ve done and you pick up a little bit from everybody. Not everything is sort of the way you want to do it, perhaps, but you’ll have an awful lot along the way and ultimately decide what you want to do. 

“I think there’s a lot of opportunity in this industry going forward. So I was probably born a generation too soon.”

Asher, who was inducted into the Sports Betting Hall of Fame during the three-day event in New Jersey, described the event at the Meadowlands Exposition Centre as ‘terrific’ in the wake of COVID-19 lockdowns. 

Speaking to SBC Americas ahead of his induction last year, the IGT sports betting lead highlighted the company’s industry expertise and trading service as the key to its success, managing services for a wide range of clients. 

“Fundamentally, they need a sports betting platform,” he detailed. “And of course, that’s what IGT has. 

“A number of these partners are utilising our trading services, which comprises a team of traders or bookmakers in historical vernacular that are based in Las Vegas, continue to expand that team and provide a solution – so the hardware, software, training on how to use it all as well as the risk management services that our team continues to build.”

Joe Ashser: There is ‘a lot of opportunity’ in the growing betting sector