Betfred has been named an official partner of UK-based MMA promotion, BOXXER.
BOXXER – which is also the exclusive provider of boxing content to Sky Sports – will integrate the operator into all of its boxing events, including branding across the centre ring, ropes, corners and toblerones.
🥊 | And the new…
— Betfred (@Betfred) October 14, 2024
We’re proud to announce our partnership with @boxxer and we’re kicking things off with a bang at the Copperbox this weekend.
#AzimDavies pic.twitter.com/DIiUZdI8Mn
Fred Done, Betfred Founder, commented: “We are passionate about sport at Betfred and I’ve always loved boxing.
“That’s why I’m delighted to sign a partnership with BOXXER and we are looking forward to working with Ben and the team. It will be great to see Betfred back on Sky Sports Boxing.”
As part of the deal, Betfred will also gain mentions by the MC during live broadcast coverage; screen/LED branding; with a closely-contested fight on each BOXXER show to be co-presented as the Betfred Fight of the Night.
Meanwhile, the bookmaker will also feature prominently on pre-promotional activity in the lead-up to BOXXER events, including across all digital assets and physical collateral at press conferences, open workouts and weigh-ins.
A host of social and digital content activations will be rolled out in order to amplify the partnership, such as video betting previews, editorial pieces, co-branded content series and odds-focused graphics.
“We’re delighted to welcome Betfred as BOXXER’s new partner,” added BOXXER Founder and CEO, Ben Shalom. “A respected, household name and born out of Greater Manchester like BOXXER, the synergies between the two brands are clear-to-see.”
The boxing promotion has reportedly undergone a period of ‘rapid growth’ since it was founded in 2018.
The partnership commences with BOXXER’s next event this weekend (19 October).
Shalom concluded: “We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.”
