Hollywood icon Chris Rock has returned for BetMGM UK’s latest advertising campaign.

Called “Chris Rockin’ Locker Room Speech”, the ad sees the Hollywood icon delivering a rousing speech to a group of athletes from a range of sports while promoting BetMGM’s key betting markets, such as football, darts and horse racing.

He finishes the monologue by calling on the athletes to “get out there and entertain” the fans.

Rock’s collaboration with BetMGM UK began last September when he declared “it’s showtime” as the Leo Vegas-owned brand launched in the UK. Since then he has also appeared in a Christmas advert for the operator.

At the time of launch, BetMGM stated that it wanted “a globally recognised talent who could launch the brand in the UK”.

On its latest campaign, the operator said that it aims to “drive awareness of the brand and key betting markets”. Additionally, an independent advert will also promote responsible gambling.

Dan Towse, Director of Brand at LeoVegas Group, commented: “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration.

“A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform.” 

The Locker Room campaign was created in conjunction with the creative agency Recipe. It first aired on 17 October and can be seen across television, digital radio and BetMGM Uk’s social platforms.