OddsMatrix has announced record sports betting numbers from the 2024-25 football season, headlined by a rise in player prop betting involving metrics such as Player Shots on Target.
Their numbers have revealed a thriving period for the company especially in its football market. Including all domestic global club football, major continental championships and international competitions, they posted 2024/25 margin of 11.8%, a sharp increase on 2023/24 performance.
Tor Skeie, CEO, OddsMatrix, said: “It’s been another memorable club football season, with standout moments from PSG, Liverpool and Napoli. At OddsMatrix, we’re proud to have achieved exceptional year-on-year growth across our core football product metrics.
“In the last 12 months, not only have we rolled out a new proprietary horse racing solution, we’ve worked hard to enhance our football product with broader event coverage, increased in-house pricing, extended market uptime, enriched content, faster settlement, and smarter risk management – demonstrating our continued commitment to strengthening the core of our sportsbook offering.
“These enhancements were instrumental in securing turnkey sportsbook partnerships with several ambitious operators during the 2024/25 season and we look forward to building on this momentum with more innovative product developments lined up for the new 2025/26 campaign.”
Rise of Prop Betting
Other standout figures included overall turnover improvements of 28% season-on-season with volume of football bets placed on the platform surging 34% from 241.5 million in 2023/24 to 324.1 million in 2024/25.
However, two standout areas for the company included prop betting – with Player Shots on Target and Player To Be Booked markets flourishing, with overall player prop turnover growing 72% compared to 2023/24 with revenues from the betting type increasing 84% among OddsMatrix’s growing, global client base.
Thanks to OddsMatrix’s integration partnership with Kero Sports, coupled with further development of its own in-house prop pricing models, player prop betting growth was further pronounced during the Champions League with shots betting accelerating 158% season-on-season while wagering on assists increased 149% during the 2024/25 continental championship.
With more statistics readily available to customers online thanks to free sports information sites such as LiveScore, SofaScore and WhoScored, to name a few, fans are more informed on their betting picks, perhaps helping this steep rise in player bets.
The OddsMatrix numbers also point towards sustained momentum for the well-established Bet Builder product. Established as a sportsbook essential, the product continues to grow, alongside the award-winning sportsbook revealing a 127% season-on-season rise in Bet Builder turnover – driven by deeper in-house pricing integration.
In what is a timely moment in time, OddsMatrix was officially crowned sports betting supplier and sportsbook platform supplier of the year at the EGR B2B Awards 2025, alongside EveryMatrix picking up three major honours including top prize Full service platform of the year.
Their commitment and investment into these services have clearly paid dividends with these latest numbers and more football is expected in the overall schedule than ever before.
With increased matches in premier European competitions and the extended World Cup in 2026, which will see 48 teams compete rather than the historical 32, customers will be almost spoiled for choice and OddsMatrix, among others, will certainly reap the benefits.
