FanDuel is everywhere. At least, that’s what the US gambling giant’s latest advertising campaign wants us to know. 

The NYSE-listed company has rolled out an upgraded version of its app ahead of the NFL season, bringing Sportsbook, FanDuel Predicts, Casino and Racing together under a single account.

The app now automatically places whichever products are legally available to a customer front and centre based on their location. 

The new campaign, titled “FanDuel Everywhere,” features a cover of Johnny Cash’s “I’ve Been Everywhere” recorded by American rock band The All-American Rejects.

This all comes as FanDuel launches its new Sportsbook loyalty program, Rewards Club, along with expanding bet protection and research tools. 

Karol Corcoran, Managing Director, Sports at FanDuel, said: “Our customers look forward to football season, and this year we’re giving more control of their experience to make it the most rewarding season ever

FanDuel parent Flutter Entertainment, has seen its stock price plummet over 50% year-to-date, with some of that decline blamed on the rising popularity of prediction markets like Kalshi and Polymarket.

These prediction platforms have benefited from a lack of clear regulation, which has allowed them to operate in states where traditional sports betting and gambling are still illegal. 

Even in states where gambling is allowed, predictions have quickly become one of the most popular betting types for punters. 

Flutter’s delisting from the London Stock Exchange on the 3rd of August came with a promise from the company that it would refocus its efforts on the US market, with the launch of FanDuel Predicts a clear representation of that promise. 

Watch the full release video here.