Scientific Games Corporation has announced the acquisition of SportCast in a move which adds the BetBuilder feature, underlying technology and quantitative trading models to the OpenSports product suite.

Founded in 2013, SportCast is widely recognised as the leader in sports betting player engagement, whilst being credited with developing the original BetBuilder product, a feature that allows players to build bets across multiple markets on a single game with instant pricing through a seamless User Interface (UI).

In addition, SportCast uses proprietary cloud-based technology and integrated machine learning models for speed and precision with rapid response times.

Keith O’Loughlin, EVP Sports for Scientific Games, said: “For sports fans, the ability to define the story of the game, bet on it and watch it live has become a thrilling way to engage in the action. SportCast’s technology and platforms will help us fuel the next wave of our data-driven, global sports expansion.

“The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefit of our customers and we’re thrilled to be able to roll these out.”

The rollout of SportCast technology to over fifty marquee brands includes BetMGM, PointsBet, SkyBet, Tabcorp, Entain, 888, Betsson, Danske Spil, Nederlandse Loterij and the British Columbia Lottery Corporation.

According to the company, SportCast’s technology is capable of processing over 12,000 bets per second across major global sports such as American football, baseball, soccer, basketball, ice hockey and tennis.

“Choosing the right partner to accelerate our vision was the key focus for our management team,” added Ryan Coombs, Managing Director of SportCast. “Scientific Games’ position in the global market and the profile of their customer base are second to none. We set out to re-imagine the sportsbook of the future – smart, high-margin and simple for operators – whilst offering unparalleled next generation experiences for players.

“With Scientific Games’ fire power, we’re set to move faster and drive deeper innovation on our journey to power the future of sports betting.”