Parimatch has strengthened its relationship with European football giant, Juventus, as the firm continues to grow its presence via a plethora of football sponsorships.

In extending the partnership, the two bodies have outlined ambitions to run a host of campaigns. 

Ivan Liashenko, CMO at Parimatch Tech commented: “Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch.

“Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned.”

One of the notable global campaigns launched in partnership between the club and Parimatch brand aired this March when top Juventus players starred in an international video ad infused with Parimatch’s yellow electric impulses. 

The video was shot and produced in 2020 with strict adherence to COVID-related limitations, and proved to be a ‘worthy and refreshing creative challenge’ both for the Juventus and Parimatch teams.

The TV spot featuring Juventus stars was shot by directors Andrei Copots and Macar Severin, representing Ukrainian production company Electric Sheep Film. The video campaign was a huge global success, engaging with millions of Juventus fans across the globe.