Parimatch CEO Maksym Liashko spoke about plans for a B2B model when moving forward and the company’s internal regrouping. 

In an interview with SBC at SBC Summit Barcelona, Liashko shared some insight on the change of focus from a Parimatch B2C business model to a B2B one.

He said: “We’ve now decided with our shareholders to switch to a B2B model. We’ll still have some B2C businesses but together with this, we’ll try to achieve some kind of results from a B2B perspective.” 

The CEO also announced that a new type of department will be introduced to handle relationships between Parimatch and its B2B partners. 

“We need to build some type of new expertise. We do not have that kind of expertise, because we don’t have a B2B model. 

“We need to build a Department of Function Service that will cooperate with our B2B partners to decide what’s necessary to do, at least for questions and additional features.”

But with the B2B segment of the gambling industry highly fractured by a variety of mergers and acquisitions, Liashko was questioned about the uniqueness of the Parimatch product, to which he replied: 

“Our product is very good for big companies, which already operate with large amounts of customers or bets per second. Our main potential clients are operators that maybe even have their own platform or use other parts from different providers. They feel that they need more powerful software.”

Talking about the reorganisation in leadership, Liashko congratulated the whole Parimatch team for the successes in the recent months. 

“You also asked about the team, about the talent. I’m completely happy with them. It’s what I described yesterday – I feel that everyone in our company changed the [company’s] values during the last seven months.”

Parimatch: Expanding into the B2B space