LynxBet has united with UFC powerhouse, Paulo Costa as the operator bolsters its marketing strategy.

The deal marks the first time the charismatic middleweight has signed with a casino and sportsbook brand to become an ambassador.

As a result of the link, he will be included within a number of social media campaigns by LynxBet.

Moreover, the brand stated that the collaboration emphasises its ambitions to “build a significant player base” within the Brazilian market, as well as the wider Latin American landscape. 

“We’re delighted to have Paulo Costa on board as our brand ambassador for Brazil,” explained Samantha Asensi, LynxBet Country Manager for Brazil and LatAm. 

“As a popular sports star who is revered throughout the country, he is perfect to represent LynxBet as we continue to attract new players to join the Land of LynxBet.

“Paulo has already shown a great deal of enthusiasm in collaborating with us and pushing the brand in Brazil to the next level, helping us to create brand awareness through his impressive social media audience reach. 

“Above all else, his popularity and charm is the perfect companion for our own mascot, The Lucky Lynx.”

LynxBet noted that Costa appeals strongly to the country’s millennial audience, with MMA being the second most popular sport in the region after football.

Moreover, the igaming operator stated that it will announce another ambassadorship alongside Costa soon. Additionally, the firm stated it aims to increase its customer base across South America, and other pre-regulated markets, by “placing emphasis” on a localised service, including customer support offered in each language via email and live chat. 

It has also put regional teams in place to create a more personal player experience. Furthermore, localised payment methods are available for each jurisdiction, while the brand also accepts deposits and withdrawals using cryptocurrency.