The latest edition of the ESI Digest – in partnership with Omnicoach – sees Esports Insider Sub-Editor, Tom Daniels, delve into the news that multinational esports organisation Gen.G has announced a worldwide expansion of its partnership with global sportswear brand PUMA.
As a part of the deal, PUMA will become the official jersey partner of Gen.G’s pro teams and creators.
Elsewhere, McLaren Racing has launched the McLaren Shadow Studio, a space for its esports teams and ambassadors to train, race, and produce content.
The facility, which is based at the McLaren Technology Centre in Woking, UK, builds on the McLaren Shadow programme and is the result of collaborations between its various partners. These include Alienware, Splunk, Logitech G, Tezos and QNTMPAY.
Daniels also discusses Brazilian esports organisation LOUD’s signing of Olympic skateboarders Luiz Francisco and Pedro Quintas as talents representing the team.
Rounding off the Digest, esports tournament organiser ESL Gaming has granted exclusive media rights to G4, the long-dormant gaming TV network set to return under Comcast NBC Universal in 2021.