At last week’s SBC Digital – Italy conference, Giuseppe Donato, Country Manager – Italy for Kiron Interactive, discussed the growth of virtual sports both internationally and within the Italian market, as well as outlining Kiron’s future ambitions for growth. 

What is it?

Virtual sports have long been an extremely popular product for Italian customers, especially during a time when there were no actual sports being held. The presentation explores how virtual sports are being developed as we embrace 2021 with the possibility of more COVID disruption ahead.

It analyses how the global pandemic has affected the traditional habits of sports bettors and how some of these punters moved over to virtual sports betting. 

Donato also takes a look at virtual sports across Italy, highlighting Kiron’s role in introducing virtual products to the market, as well as the challenges faced and Kiron’s objectives for the future.

Who is it?

Giuseppe Donato, Country Manager – Italy, Kiron Interactive

What is being said?

As 2020 put a stop to nearly all live sporting events, virtual sports became a viable alternative for sports bettors – both within Italy and further afield.

Donato stated: “The rise of this alternative has created a domino effect not only on opening access to new markets but also on customer preferences, such as the ease of online gaming.

“The viability of offering as an alternative to real life events in particular in difficult times, was demonstrated last year. However, there is so much more than this, with multiple virtual sports on offer to customers as an alternative to the real thing. 

“Most suppliers now have high quality football, basketball and motor racing as well as racket sports to meet the needs of sports fans across the world.”

Why should I watch it?

To learn more about virtual sports growth in Italy and how the pandemic has changed sports bettors.

Where can I see more?
Source: SBC YouTube Channel

Giuseppe Donato: Are virtual sports a viable alternative during COVID-19