North America presents an ‘enormous opportunity’ – Phil Hall of Aurum Solutions

Phil Hall, CEO of Aurum Solutions, has called North America an ‘enormous opportunity’ as his company seeks to expand into the region.

Hall attended SBC’s North America Summit last year to speak on Aurum’s growth into the US and North American market. 

Aurum Solutions is a software management company that help igaming businesses with their data-driven technology. Aurum has helped many of their clients in facilitating and managing their data to help businesses run their finance sectors efficiently. 

Hall explained Aurum’s intentions of expanding into the North American market as they see it as a real opportunity. 

“I think the opportunity to come to North America has been quite insightful and especially because gaming is new to the US and I think it’s an enormous opportunity,” stated Hall. 

“Over the past few years, I think Aurum have taken an enormous foothold in gaming in Europe. We see it as an enormous opportunity now in the US so we’re very serious about coming to the US. We do have some clients now in North America and the idea is to really focus on that expansion in the next 12 months going into 2022 and beyond.” 

Hall also spoke on the relationship with SBC and the opportunities the North America Summit has afforded Aurum in terms of their intended expansion into the US. 

“We’ve been part of the SBC family if you like for a few years now. We’ve sponsored and attended many events. We’ve found it extremely good and profitable for Aurum and felt like this was the ideal opportunity to really kick start our business development here in North America.”