Paddy Power celebrate England’s historic success in satirical new ad
Paddy Power has made another addition to its series of satirical advertisements, in which two England football legends reminisced about their historic ‘win’ in...
Lenin Castillo: Knowing your market essential to business leadership
For Lenin Castillo, Chief Operating Officer of Logrand Online, in order to be an effective leader in the betting and gaming industry, having a...
ESI Digest: Digital sticker albums could be huge ‘commercial success’
The latest episode of the ESI Digest walks through Panini’s recent entry into the esports space, Aim Labs’ collaboration with Rainbow Six Siege Esports,...
Fan Denial: England progress as Scotland’s Euro 2020 campaign comes to a conclusion
In the latest episode of ‘Fan Denial’, Paddy Power mocked Scottish fans as their national team’s Euro 2020 journey came to an end on...
Synot Games – Pixel Reels
The most recent slot launch from Synot Games sees the developer combine both extraterrestrials and an 80s gaming theme in Pixel Reels.See...
ESI Digest: Betway and G2 Esports sponsorship is ‘massive’
From ‘massive’ sponsorship deals to ‘all-star’ showdowns, the ESI Digest from Esports Insider runs through some of the week’s biggest stories from the world...
England fans immune to Paddy Power’s ‘Vaccine Against False Hope’
As Gareth Southgate’s England side got their 2020 European Championships campaign off to a winning start on home soil, England fans receiving the ‘Vaccine...
England has ‘big’ home advantage in Euro 2020, says Paul Ince
As part of the Paddy Power Presents series, YouTuber Mark Goldbridge sat down with former England midfielder Paul Ince to discuss the upcoming UEFA...
ESI: Driving mainstream audiences to esports via brand ambassadors
Esports Insider walks through some of the biggest business-related news stories from the esports space in this week’s edition of the ESI Digest.Who is...
Heartbreak for City as ‘nature is healing’ in Paddy Power’s Fan Denial
Paddy Power studied the reaction of the Manchester City fanbase to the Premier League giant’s UEFA Champions League defeat in the all-English final against...