Paddy Power Fan Denial highlights the emotional rollercoaster of England fans
Paddy Power’s Fan Denial was quick off the mark to magnify the emotive social responses of England fans following the dramatic final defeat to...
What’s Up Ygg: How creativity and innovation have shaped YG Masters
The creation of the YG Masters programme has helped drive “greater relevance, expand the portfolio and bring on new flavours of game content” for...
ESI: Understanding the dynamics of esports to secure strong sponsorships
As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also understand the...
Yggdrasil’s Fredrik Elmqvist: A unique approach has been at the heart of our evolution
Innovation has been at the heart of the journey for gaming firm Yggdrasil, according to Fredrik Elmqvist, the company’s CEO, as explained in the...
ESI Digest: BLAST expands into new titles as part of ‘all-encompassing’ strategy
A number of major announcements were made in the esports space last week, as BLAST expanded into new territories and two major firms inked...
Paddy Power’s satirical showcase continues with the latest VAR Room
Paddy Power’s sitcom, The VAR Room, has released its third episode, demonstrating the legal goings-on behind the scenes when a VAR team gets something...
Synot Games – Respin Joker 81
Players prepare to be amazed by the joker’s performance in a marvelous show presented by Synot Games in its latest title, Respin Joker 81.See the game in...
Paddy Power celebrate England’s historic success in satirical new ad
Paddy Power has made another addition to its series of satirical advertisements, in which two England football legends reminisced about their historic ‘win’ in...
Lenin Castillo: Knowing your market essential to business leadership
For Lenin Castillo, Chief Operating Officer of Logrand Online, in order to be an effective leader in the betting and gaming industry, having a...
ESI Digest: Digital sticker albums could be huge ‘commercial success’
The latest episode of the ESI Digest walks through Panini’s recent entry into the esports space, Aim Labs’ collaboration with Rainbow Six Siege Esports,...