Is SEO becoming redundant?
“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value...
Suppliers need to be ‘very careful’ to the extent it uses a brand
During the first day of CasinoBeats Summit, the panel, entitled: Slots: Mechanics, Megaways and more – sponsored by Spinmatic Entertainment – asked if studios should be developing its own IP...
Japan and US attracting affiliate attention
As with gambling operators, affiliates must also tread regulatory waters carefully, and examine the conditions in prospective markets to assess whether these suit commercial...
Utilising ID verification as a means to increase player loyalty
Identity verification is one of the more complex aspects of the customer onboarding journey with as many as 71% of online gambling operators noting...
CasinoBeats Slots Festival to showcase hottest new games releases of spring 2021
The second CasinoBeats Slots Festival of 2021 will once again provide a valuable showcase for games developers to present their latest titles to an audience of...
SBC Digital – India: Taking advantage of a ‘multi-billion dollar’ market
The regulated and grey markets in India have been engaged in a tug of war for some time, with the country’s government now looking...
SBC Digital Latinoamérica: Understanding the intricacies of the LatAm region
As industry experts descended on the virtual conference room at this week’s SBC Digital Latinoamérica, the SBC Leaders panel addressed the untapped potential of...
Conmebol: If Integrity is compromised, football loses credibility and revenue
Graciela Garay, Ethics and Compliance Officer, and Julio Lansac, Integrity Officer, opened day two of SBC Digital Latinoamérica and explained why ensuring integrity in...
Filippos Antonopoulos: ‘Italy needs urgent innovation’
At the SBC Digital Italy Summit the panel session ‘recovery, retreat or restart?’ looked at the Italian betting landscape since 2018, as operators have...
Giuseppe Donato: Are virtual sports a viable alternative during COVID-19
At last week’s SBC Digital – Italy conference, Giuseppe Donato, Country Manager – Italy for Kiron Interactive, discussed the growth of virtual sports both...