Interviews

BettorFantasy: Bringing together fantasy sports and wagering to create a unique experience

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Combining fantasy sports and betting via a free-to-play gamified platform is helping to build unique experiences for gamblers, according to BettorFantasy co-founders Sahil Patel...

‘Bar set high’ for 2021 William HIll Sports Book of the Year

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Ahead of the coveted William Hill Sports Book of the Year award, the firm has provided a deeper insight into the thought behind each...

INPAY: The importance of cross border payments

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Recent years magnified the importance of the payment journey for sports betting and gaming operators, with players demanding efficiency and safety in abundance when...

Joanna Lambert: ‘We’re striving to make Yahoo a single destination for sports fans’

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In October 2019, Yahoo Sports announced a partnership with BetMGM, which powered sports betting for Yahoo Sports and the creation of a new sportsbook...

Fitzdares CEO, William Woodhams: The importance of the human touch in a sector revolutionised...

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Enhancing personalisation and improving the customer experience has been a longstanding focus for Fitzdares, as CEO William Woodhams explained to SBC’s Erin Gallagher at...

Embracing esports at BOSE – Oliver Niner: ‘Understanding where your data comes from is...

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As esports engagement continues to grow at a rapid rate across Europe, betting operators are adapting their offering and providing it with a personalised...

BOSE – Low6’s Jamie Mitchell: Gamification can be crucial to maximising US growth

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Jamie Mitchell, the CEO of Low6 joined SBC’s Erin Gallagher at the Betting on Sports Europe Conference, as he emphasised that as the firm...

BOSE – Sophie Wood: ‘When it comes to diversity there is no downside to...

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The importance of values within a company remains an important factor of progressing diversity forward across the sports and betting community in 2021.Speaking to...

Star Sports Betting People: Martin Blume explains why esports betting will increase

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Esports are a ‘massive’ market in the contemporary betting and gaming industry, according to Martin Blume, Trading Director at Pinnacle.Speaking to Star Sports in...

The BGC’s Michael Dugher speaks to Star Sports on falling problem gambling rates

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As Safer Gambling Week continues, sectors of the UK gambling industry work with other supporting organisations with the common objective of raising awareness of...