In what will be the culmination of a frantic few months for Aspire Global, the firm underlined its ambitions to create ‘a leading global provider in interactive content’, as it reflected on an acquisitive approach by NeoGames last week. 

Speaking to CasinoBeats, Tsachi Maimon, CEO of Aspire Global, spoke of how the deal came about, as he prepares to spearhead the newly established united offering. 

“The effect of selling off the B2C was not part of that, because we didn’t plan to be bought by anyone,” he revealed to CasinoBeats.

“So, the fact that we went into the move to sell the B2C [division] is more for us to invest into the technology, in the product, in the entry of markets for our partners, so it was mainly to make us a little bit more focused on the service and product that we are offering. And we believe that maybe someone else will do a better job with the B2C.”

“You feel good when someone wants to offer a lot of money, a lot of time, in order to buy what you have been able to build and achieve for a very long time.”

Upon receipt of the potential transaction, Maimon praised the sale as representing a “natural next step for our company,” and within the interview (above) elaborates on how it represents an organic progression in the Aspire journey.

“If we established ourselves as a strong B2B, it’s natural that a big player like NeoGames would want to take us even faster and broader to what we would be able to achieve.

“This is why it’s a natural step, because someone wants to enjoy what we were able to achieve. It’s not easy.”

The proposal, which Maimon hails as a quality stamp for the business, of approximately $480 million, is equivalent to SEK 4.3 billion representing SEK 91.03%, and has been recommended to shareholders of the bid committee of the B2B igaming technology solutions provider.

Furthermore, it comes after a busy period, with the company confirming its $75.9 million sale of its B2C division to Esports Technologies, and also gained a 25% stake in bingo supplier End 2 End for $1.75 million with an option to acquire all remaining shares in three or five-years time.

Aspire Global CEO, Tsachi Maimon: The next step in the company’s evolution