Marketing

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Opposition parties call for gambling ad ban

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Political parties in Serbia and the Netherlands have called on their respective governments to impose stricter measures on gambling advertisements.Serbia’s Greens, the Zeleno-Left Front...
Screenshot from webinar

Leveraging postbacks to improve the connection between affiliates and operators

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Tracking clicks through postbacks is key to ensuring a return on investment for operators according to a trio of industry experts. These insights were offered...

Footprints in the Market: How to stand out in the “crowded” igaming space

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Flexibility is the key to success in the “crowded” igaming market, according to Michael Baker-Mosley, Chief Marketing Officer of iGP.Appearing on the latest episode...