Spotlight Sports Group’s Alan Davis: analysing the betting technology ecosystem
The US sports betting space has been on an accelerating process of evolution and growth, something Alan Davis, Head of B2B Marketing at Spotlight...
Ladbrokes and neverland take viewers behind the scenes of ‘knockout’ new marketing campaign
Ladbrokes and neverland media brought viewers behind the scenes of the firm’s latest marketing campaign, which played on the story of Philadelphia’s iconic fictional...
HPL Digital Sport’s Ed Moed: Understanding your target market is crucial
According to Ed Moed, CEO of HPL Digital Sport, as the market continues to shift, it becomes increasingly vital for firms to ensure that...
Neosurf, Andrea McGeachin: “Cash is not dead”
Andrea McGeachin from Neosurf discussed payments and what is to be expected from new markets such as the metaverse and esports.
Branch’s Reed Kuhn talks expanding into Europe and his ties to MC Hammer
During last month's Betting on Sports Europe (BOSE) event in London, SBC News caught time with Branch Director of Business Strategy, Reed Kuhn. Kuhn’s first...
Smarkets launches new nationwide marketing campaign
The latest marketing campaign from Smarkets has underlined how the firm is seeking to change the image of sportsbooks. The campaign titled “SBK – The...
CB100 Pathways – PlayStar’s Adam Noble recalls his journey
The latest edition of the CasinoBeats100 Club saw the firm speak to Adam Noble, Co-Founder and Chief Business Development Officer of PlayStar, whose journey has various...
Livespins CCO Pedersen: Engaging a new audience in iGaming
During this past May, Livespins CCO Michael Pedersen spoke with SlotBeats at the CasinoBeats Summit 2022 in Malta, as he praised the firm’s ability...
Digitain: Operators should take more risks around innovation
Attending Betting on Sports Europe was the CBO of Digitain, Simon Westbury, who highlighted the importance of innovation in the industry. People are too afraid...
SBC Leaders: A closer look at the American market
With more US states opening up to a regulated gambling framework, and Ontario recently joining the fold, Issue 21 of SBC Leaders Magazine sets out to shine...