What’s Up Ygg: How creativity and innovation have shaped YG Masters
The creation of the YG Masters programme has helped drive “greater relevance, expand the portfolio and bring on new flavours of game content” for...
Why are there more ‘unique opportunities’ in esports than traditional sports?
The digital nature of the world of esports creates ‘unique opportunities’ for talent and influencers to benefit from value in sponsorship, according to esports...
DraftKings and the UFC unite for ‘On The Line’ ahead of McGregor vs Poirier...
As part of the flourishing relationship between the UFC and DraftKings, Gianni ‘The Greek’, Nick Kalikus and Brendan Fitzgerald came together for the firm’s...
‘It’s a farce’ Ed Quigley urges racing to evolve with the times
An impassioned Ed Quigley pleaded with UK racing to bring itself in line with the times and increase technology following the debacle over cameras...
Yggdrasil’s Fredrik Elmqvist: A unique approach has been at the heart of our evolution
Innovation has been at the heart of the journey for gaming firm Yggdrasil, according to Fredrik Elmqvist, the company’s CEO, as explained in the...
Yggdrasil places the spotlight on gaming trends with new podcast series
Yggdrasil will bring its product offering to a wider audience with the launch of its new podcast series, entitled ‘What’s up Ygg’.The 10 episode...
Betting Expert: Wayne Bridge backs Southgate to guard against complacency
After England’s triumph over Germany on Tuesday night followed the exhilarating double header on Monday, the three day break from European Championship action will...
Alice Nordin: Correcting misperceptions about the igaming industry
As the betting and gaming industry comes under increasing pressure, such as the review of the 2005 Gambling Act in the UK, misperceptions among...
Star Sports Trader Chat: Captain Kane backed to silence the doubters
Inevitably there was a patriotic feel to the latest edition of Star Sports’ Trader Chat, as Flynn Goward revealed that he won’t be looking...
LSR: Ontario could become ‘free-for-all’ following Canada decision
Canada’s landmark decision for the passage of Bill C-218 in the Senate has stolen the headlines of late in the world of sports betting.In...