Boxing at the heart of Betfred’s latest marketing campaign
Betfred has announced the launch of its new marketing campaign featuring the legendary American ring announcer, Michael Buffer.The 'Let's Get Ready to Rumble' campaign...
Fox Bet Live – Pressure of the Cowboys can halt Patrick Mahomes
The latest episode of Fox Bet Live reflected on another dramatic round of NFL fixtures, as in spite of the return of Cam Newton,...
DraftKings – GaryVee’s Hard Dialogue: Feel good factor is back as Carolina and Washington...
There were contrasting emotions as DraftKings played host to the latest episode of GaryVee’s Hard Dialogue NFL podcast, as the host commiserated over the...
Joanna Lambert: ‘We’re striving to make Yahoo a single destination for sports fans’
In October 2019, Yahoo Sports announced a partnership with BetMGM, which powered sports betting for Yahoo Sports and the creation of a new sportsbook...
Big-name speaker lineup announced for SBC Summit North America
SBC Summit North America is set to feature a speaker lineup that includes high-level representatives of all the major sports betting and igaming operators in...
888sport – The Eye Test: The future of the Toon under new ownership
Excitement and expectation are at fever pitch on St James’ Park as the fans eagerly await for the cash to be spent in January. The...
The exponential growth of women’s football can lead to a new demographic engaging in...
Exponential growth in viewership for women’s football underlines the potential when it comes to engaging a new market with sports betting. Speaking as part of...
Fitzdares CEO, William Woodhams: The importance of the human touch in a sector revolutionised...
Enhancing personalisation and improving the customer experience has been a longstanding focus for Fitzdares, as CEO William Woodhams explained to SBC’s Erin Gallagher at...
Star Sports Trader Chat: Discussing a dramatic period of racing
In a much-anticipated edition of Star Sports Trader Chat, Johnny Ward and Flynn Goward dissected a hectic period of racing, with a review of...
Mad Money host Jim Cramer talks DraftKings stock: ‘It’s a war out there’
During the always entertaining and informative ‘Mad Money’ Lightning Round, charismatic host Jim Cramer shared his insight on DraftKings' future prospects, as he emphasised...