Ryan Jespersen: ‘Audience and participants becoming one’ equals engagement
As the regulatory framework within sports intensifies and evolves, brands are trying to find a way to capture interactivity within their products.NHL commissioner, Roger...
888sport – Assessing Ronaldo’s rating as the Premier League GOAT
It’s a debate that consistently occupies the centre of attention in bars, betting shops and terraces, and 888sport’s The Eye Test is the latest...
Betfred’s The Last Tackle: The World Cup delivers a vibrancy like nothing else
The latest episode of Betfred’s ‘The Last Tackle’ was a special one, as the studio welcomed RFL CEO Ralph Rimmer, who reflected on a...
LSR: Florida poses hurdles as Connecticut goes ‘full throttle’
Different strides continue to be made in different US states, as Florida continues to encounter challenges - despite plans for the state’s betting market...
Fitzdares gets the countdown underway early for Cheltenham Festival
Bookmaker Fitzdares got the countdown to Cheltenham Festival underway earlier than ever, with a tongue-in-cheek advert, from Worcester.Opening the advert, Cornelius Lysaght exclaimed that...
888sport: YouTubers enter the American Football fray
As the UK and Ireland’s official sports betting partner of the NFL, 888sport combined with a host of YouTube influencers and the London Blitz,...
Maksym Liashko: Ukraine will grow ‘faster than in other European countries’
Parimatch Tech is one of the most prominent companies operating in the Ukrainian betting and gaming market today, and the firm’s Co-CEO, Maksym Liashko,...
William Hill – The Final Round: Wilder’s stock rose in defeat
The boxing world is still recovering from a dramatic conclusion to the trilogy between Deontay Wilder and Tyson Fury, as Britain’s Gypsy King elevated...
Weekend in Review: Top trio strengthen their claim as Premier League favourites
It was another dramatic sporting weekend, as Premier League favourites Manchester City, Liverpool and Chelsea strengthened their status as market leaders. It was Jurgen Klopp’s...
Esports Technologies: We are much more than esports and the US
Consumer interest in esports as a form of entertainment continues to rise, and as such, it is beginning to pose a lucrative opportunity for...