Affleck and O’Neal to star in new WynnBet advert
Hollywood actor Ben Affleck will star and direct WynnBet’s new advertising campaign which will also feature Shaquille O’Neal and Melvin Gregg.
Commercial spots from Wynn...
Sky Bet’s Overlap: Roy Keane ‘there’s something pulling me back into management’
In the latest edition of Sky Bet’s The Overlap, Republic of Ireland and Manchester United legend Roy Keane reflected on his career in management.
“When...
FanDuel launches first-ever National Brand Campaign
Online gaming FanDuel has announced the release of its first-ever national brand campaign, which kicks off with a new “sports anthem” spot running nationally...
Betfair: The vitality of customer feedback for running an exchange
Marketing a sports betting exchange has its difficulties in comparison to more traditional wagering platforms, as it is harder to attract customers who are...
‘Jump To It’ – How racing promotion needs to evolve
Shane Anderson returned to host this week’s episode of bettingexpert’s racing podcast, Jump To It, as he was joined by tipster Stephen Harris and...
Utilising ID verification as a means to increase player loyalty
Identity verification is one of the more complex aspects of the customer onboarding journey with as many as 71% of online gambling operators noting...
Betclic boosts brand image in Poland with new TV campaign
Betclic Group has bolstered its brand in the Polish market, with the launch of a new TV advertising campaign – ‘Zakładamy się od Zawsze’...
College athletics begin to embrace sports betting with Caesars deal
Caesars Entertainment has become the first betting and gaming operator to strike a deal with a college sports tournament in the US.
As part of...
Betfred: Tyron Woodley a ‘smart’ matchup for Jake Paul
An upcoming bout which has caught the attention of boxing fans and detractors alike is the clash between Jake Paul and Tyron Woodley.
The bout...
888Sport – The Eye Test: Pressure mounts on Manchester City to capture European glory
The football calendar commencing once again means that the curtain is ready to open on Europe’s premier competition as we welcome back the Champions...