Netflix all out of NFL Christmas Day ad space
Netflix has officially sold out of all available in-game ad space for its two upcoming NFL games on Christmas Day.Among the sponsors for the...
Paddy Power finds Jake Paul’s next opponent
Paddy Power and Tony Bellew have looked to an unusual proving ground for Jake Paul’s next opponent - following his fight with Mike Tyson...
BGC issues advertising guidance to raise standards
The Betting and Gaming Council (BGC) has published its first Code Handbook with the aim of raising standards in the UK betting industry. The new...
SportsGrid pens deal with golf’s ‘social media sensation’
SportGrid has agreed a multi-year partnership with “social media’s most followed golf personality”, Paige Spiranac.Spiranac, who has amassed over four million Instagram followers, will...
AK Bets: “We will not be beaten when looking at the price for the...
The race for the White House has entered its final week, with national and swing state polling between Kamala Harris and Donald Trump incredibly...
Motti Colman, Optimove: Leveraging AI to enhance segmentation
A widespread talking point at SBC Summit Lisbon was AI, and James Ross, SBC’s Multimedia Editor, caught up with Optimove’s VP of Revenue, Motti Colman, to find out why the...
Irish ad watershed “crazy” to include Racing TV
The Irish Government is “crazy” to include Racing TV in its daytime betting ads ban according to the host of AK Bets’ The Racing...
Ep 374: The importance of gifting a VIP experience with Framme
An effective VIP scheme is crucial for building long-lasting relationships with high-lifetime value players and gifting is a huge part of any successful VIP...
Chris Rock returns for latest BetMGM UK ad campaign
Hollywood icon Chris Rock has returned for BetMGM UK’s latest advertising campaign.Called “Chris Rockin’ Locker Room Speech”, the ad sees the Hollywood icon delivering...
Boxxer adds Betfred to its corner
Betfred has been named an official partner of UK-based MMA promotion, BOXXER.BOXXER – which is also the exclusive provider of boxing content to Sky Sports –...