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AK Bets: “We will not be beaten when looking at the price for the...

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The race for the White House has entered its final week, with national and swing state polling between Kamala Harris and Donald Trump incredibly...

Motti Colman, Optimove: Leveraging AI to enhance segmentation

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A widespread talking point at SBC Summit Lisbon was AI, and James Ross, SBC’s Multimedia Editor, caught up with Optimove’s VP of Revenue, Motti Colman, to find out why the...

Irish ad watershed “crazy” to include Racing TV

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The Irish Government is “crazy” to include Racing TV in its daytime betting ads ban according to the host of AK Bets’ The Racing...
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Ep 374: The importance of gifting a VIP experience with Framme

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An effective VIP scheme is crucial for building long-lasting relationships with high-lifetime value players and gifting is a huge part of any successful VIP...
Chris Rock holds up a phone with the BetMGM logo on

Chris Rock returns for latest BetMGM UK ad campaign

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Hollywood icon Chris Rock has returned for BetMGM UK’s latest advertising campaign. Called “Chris Rockin’ Locker Room Speech”, the ad sees the Hollywood icon delivering...
Fred Done next to Betfred and Boxxer logo

Boxxer adds Betfred to its corner

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Betfred has been named an official partner of UK-based MMA promotion, BOXXER. BOXXER – which is also the exclusive provider of boxing content to Sky Sports –...

Footprints in the Market: “Google doesn’t treat every industry quite the same”

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Mastering Google’s algorithms is key to effective online marketing, however, the search engine treats every industry differently, according to Martin Calvert, Marketing Director of...
Characters dancing

PlayOJO brings three-note jingle to everyday scenarios in ad campaign

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Online casino PlayOJO has incorporated its jingle into everyday scenarios in its latest advertising campaign titled ‘Sounds Like OJO Time’. Created in conjunction with the...

Footprints in the Market: iGaming operators have just seconds to grab players attention

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iGaming operators have just seconds to get the attention of customers before they move on to a competitor. This, according to Dan Shannon, Head of Affiliate...

Irish gambling ad watershed “economically unviable” for Racing TV

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The broadcasting of horse racing in Ireland will be “economically unviable” if a watershed on gambling advertisements on Irish television is brought into law,...