TikTok live streams act as “cost-effective” customer acquisition strategy
TikTok live streams can be a cost-effective customer acquisition strategy according to the founder of Verse Fantasy, Daniel Zimmermann.“We discovered in our first season...
ASA orders social casinos to pull misleading TikTok ads
The Advertising Standards Authority (ASA) has ordered five social casino brands to pull adverts from TikTok due to advertising the possibility of winning “real-money...
Footprints in the Market: iGaming operators are wasting ‘astronomical’ marketing budgets
A staggering number of iGaming operators are squandering an “astronomical amount” of their marketing budgets.This, according to Sportradar’s EVP, Global Marketing, Adam Azor, results...
Paddy Power and Joe Cole breakdown Manchester City’s ‘trial of the century’
Paddy Power and Joe Cole have put their own unique spin on the coverage of Manchester City’s ongoing legal fight.Yesterday (16 September), a court...
Digital Footprints recruit “biggest marketing minds” for new webinar series
Digital Footprints will bring together “some of the biggest marketing minds in igaming” with its new ‘Footprints in the Market’ webinar series.In a bid...
Ladbrokes goes in-house for latest ad campaign
Ladbrokes has launched its new ad campaign, the first to be produced entirely by Entain Creative, the new in-house creative agency for the Ladbrokes...
Behind-the-scenes of bet365’s ‘Breaking News’ ad campaign
Drummond Central, the agency behind bet365’s ‘Never Ordinary’ campaign, has released a behind-the-scenes look at the production of the brand's new ‘Breaking News’ advert.Launched...
Mr Vegas brings brand to life with new character
Mr Vegas Online Casino has brought its brand to life with a new character.Appearing in a new 30-second TV advert, the character named after...
32Red launches ‘Play incREDible’ ad campaign with Red Richardson
32Red Casino has called on comedian Red Richardson to urge customers to ‘play incREDible’.The new campaign, launched on September 1st, centres around a series...
PrizePicks unveils new ad with Druski and Sean O’Malley
Daily fantasy sports operator PrizePicks has premiered its new commercial, “Run Your Game” ahead of the start of the new football season.The campaign also...