Marketing

Paddy Power takes aim at Love Island in latest sketch 

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Paddy Power brings Love Island to the office with its latest comedy sketch.  The sketch takes aim at the mindset of the lads in the...

PSG and OneFootball partner to provide fans an experience “closer to the club”

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Paris Saint-Germain and football media platform OneFootball link up to form a global agreement on original content from PSG’s official website to the OneFootball...

What to expect from SBC Summit Latinoamérica

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The vast growth potential of Latin America’s sports betting and igaming markets will be in the spotlight when the SBC Summit Latinoamérica 2022 conference and tradeshow...

Ladbrokes Australia showcases new ‘Mates Mode’ marketing campaign

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Ladbrokes Australia has launched a new nationwide advertising campaign ‘Mates Mode’, as the firm highlights its mobile app as the most fun and interactive device...

Thomas Hal Robson-Kanu on Turmeric Co., commerciality of women’s sports and social responsibility

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Former West Bromwich Albion and Reading forward Thomas Hal Robson-Kanu is the founder of Turmeric Co, a supplier of turmeric shots that Robson-Kanu has...

LSR: Sports broadcasts reluctance to embrace US gambling

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There has been a massive influx of money and advertisement into the US gambling sector in recent months as the industry continues to experience...

SBK Gold Trophy at Doncaster Racecourse 

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Three races at Doncaster today are being sponsored by SBK including the inaugural SBK Gold Trophy 90 minutes before the Cheltenham Gold Cup. The sportsbook...

Kindred highlight women of importance for International Women’s Day

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In celebrating International Women's Day, Kindred highlighted the stories of their company as the firm spoke to Amanda Brewer, Natasha Nkantu, Prathiba Sadagopan, Phaedra...

NRL sides back NSW government initiative against sports betting advertising

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Two of the Australian National Rugby League’s (NRL) biggest clubs have backed the New South Wales government’s ‘Reclaim the Game’ initiative, distancing themselves from...

Betfred Boxing: Natasha Jonas has starpower potential after Namús victory

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Much of the focus last weekend was on Amir Khan’s battle against long-time rival Kell Brook, but Betfred instead sat down with Liverpool’s Natasha...