Marketing

Betfred: Fans must make rugby league a spectacle

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With a plethora of huge fixtures coming up this weekend, former Sky Sports commentator Eddie Hemmings believes fans must return to the stadiums to...

GambleAware’s ‘Bet Regret’ advert reignited for new football campaign

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The ‘Bet Regret’ campaign from responsible gambling charity GambleAware has been re-launched for the 2020/21 Premier League and English Football League (EFL) season.Bet Regret...

Ronaldo features in LiveScore ‘More Than A Score’ commercial

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Cristiano Ronaldo has featured in the debut television commercial (TVC) from sports media firm and sports update provider LiveScore, 'More Than A Score'.The commercial...

Betfred: Eddie Hearn and Anthony Crolla look ahead to ‘Battle of Liverpool’

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Although there is no title on the line, the ‘all-Scouse’ clash between Liam Smith and Anthony Fowler on 9 October has enlivened the attention...

Betfred: Success for Leigh Wood and Fight Camp build-up

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For British boxing fans, one of the biggest developments over the weekend was the bout between Leigh Wood and China’s Xu Can, which saw...

Hollywoodbets scores Brentford FC shirt sponsorship

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Brentford FC and Hollywoodbets have extended their collaboration, with the latter now gaining front-of-shirt sponsorship.Prior to the extension, Hollywoodbets served as The Bees’ back-of-shirt...

The Polling Station: Cracks in the Blue Wall

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When it comes to political betting and commentary in general, much has been made of the Labour Party’s Red Wall in the Midlands and...

Everton teams with Socios.com for Fan Token launch

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Blockchain providers for the sports and entertainment industry Chiliz has launched an $EFC Fan Token on the Socios.com app in collaboration with Premier League...

Betfred Golf Show: Winning a gold medal in golf is ‘unheard of’

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With the Tokyo 2020 Olympic Games well and truly underway, to many viewers’ surprise, golf has captured the attention of the nation.In the latest...
Close up of a football

Ladbrokes establishes itself as ‘entertainment brand’ with campaign launch

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Building on the success of its UEFA 2020 European Championship, betting company Ladbrokes has debuted its new pre-season marketing campaign ahead of the 2021/22...