Betfair: Home teams attracting the most punters for Euro 2020
As the whole of Europe sits down to enjoy the UEFA 2020 European Championship following last year’s COVID-19-related postponement, Betfair has launched a new...
Zilliqa: The ‘powerful’ impact of NFTs in the sporting space
As many of the top sporting leagues and organisations across the globe begin their first forays into the world of digital collectibles and, more...
Betmotion activates Club Athletico Paranaense sponsorship
Online gambling and entertainment company Betmotion has inked an official sponsorship agreement with Brazilian Serie A side Club Athletico Paranaense.
Under the terms of the...
ESI Digest: Betway and G2 Esports sponsorship is ‘massive’
From ‘massive’ sponsorship deals to ‘all-star’ showdowns, the ESI Digest from Esports Insider runs through some of the week’s biggest stories from the world...
Royal Ascot: Battaash ‘the clear stand out’ for King’s Stand Stakes
As the racing community prepares for the highly anticipated five-day Royal Ascot racing festival, Smarkets called on the expertise of three of the sports leading...
England fans immune to Paddy Power’s ‘Vaccine Against False Hope’
As Gareth Southgate’s England side got their 2020 European Championships campaign off to a winning start on home soil, England fans receiving the ‘Vaccine...
Betsson promotes ‘worst football team in the world’ in Ibis campaign
Swedish betting firm, Betsson Group, has unveiled its new marketing campaign in collaboration with Brazilian football team Ibis Sport Clube, marking the biggest sponsorship...
Sky Bet unites Roy Keane and Micah Richards to elevate EURO 2020 excitement
Enlivening anticipation ahead of tonight’s EURO 2020 kick off, Sky Bet sent much-loved pundits Roy Keane and Micah Richards on a unique road trip...
Lionel Messi tunes in to Hard Rock ambassadorship
FC Barcelona star Lionel Messi has become the first athlete to partner with gaming, entertainment, and hospitality firm, Hard Rock International.
In becoming Hard Rock’s...
Carlos Rodriguez welcomes Betway to the #G2Army
Betway’s new partnership with G2 Esports has been welcomed by the latter’s Carlos ‘Ocelote’ Rodriguez in a recent promotional video.
The release, titled ‘What are...