CBS: ‘Market research is mandatory’ for affiliates entering new sectors
For betting industry affiliates looking at entering a new market, effective research into a sector to identify payment preferences and cultural distinctions is key,...
Argentine Primera División recast as Torneo Socios.com
The Argentina Football Association (AFA) has rebranded the country’s top-flight football competition as part of an extended partnership with creators of Fan Tokens and...
Streamers can be a solace for slots marketing as the regulatory climate intensifies
As regulation around slots marketing continues to heighten, the role of streamers and ambassadors is magnified for operators seeking to best engage consumers. The CasinoBeats...
Betcris secures Honduras football league title sponsorship
The Honduran football championship is set to be renamed as part of a title sponsorship arrangement with gambling operator Betcris.As part of the three-year...
Sportsbet.io lands São Paulo FC sponsorship agreement
Strengthening its position in Brazil, Sportsbet.io has secured a sponsorship agreement with São Paulo Futebol Clube until 2024.Following an official presentation at the São...
ESI: Understanding the dynamics of esports to secure strong sponsorships
As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also understand the...
Camelot celebrates Team GB in ‘largest-ever’ National Lottery campaign
Camelot has launched The National Lottery’s largest-ever brand campaign, with the fully integrated, multi-channel push promoting Team GB and Paralympics GB athletes competing in...
Racing Post: Hatton could reign at Scottish Open
Ahead of today’s Scottish Open and John Deere Classic, taking place on each side of the Atlantic, the Racing Post’s Bruce Millington and Steve...
Betcris gears up for Concacaf Gold Cup as Mexican team sponsor
Betcris has announced a number of initiatives to coincide with the online betting operator’s sponsorship of the Mexican national team at this year’s Concacaf...
Yggdrasil’s Fredrik Elmqvist: A unique approach has been at the heart of our evolution
Innovation has been at the heart of the journey for gaming firm Yggdrasil, according to Fredrik Elmqvist, the company’s CEO, as explained in the...