FC Pyunik players recreate virtual goals in VBet-sponsored collaboration
Sponsors of Armenian Premier League side FC Pyunik, VBet, challenged the 14-time league winners to recreate some of the best goals scored on the...
SGE: Esports set for ‘big area of growth’ in betting sponsorships
As sports betting takes a hold of the US market, many sports teams and leagues are looking to leverage the popularity of the growing...
Paddy Power prepares for Champions League with new FanDenial release
As Manchester City and Chelsea prepare themselves for their upcoming clash in the UEFA Champions League final, Paddy Power was also prepared for its...
VanEgmond: European operators need a US partner to fill the ‘marketing funnel’
As an increasing number of European betting operators seek to enhance their position in the ever-expanding US sports betting market, David VanEgmond argued that...
Camelot praises National Lottery Good Causes in video campaign
The UK’s National Lottery operator Camelot celebrated the National Lottery Good Causes funding in a new national advertising campaign, showcasing the positive effects of...
Kindred Group: Postponement of 2020 Euros acted as a rehearsal for tournament
With the rescheduled 2020 European Championships on the horizon, how are betting operators and companies preparing for ‘the biggest event’ of the year?
Who is...
Rory Anderson: Betting industry is a ‘golden goose’ for sports
As sports betting sponsorships come under increasing public and political scrutiny, Rory Anderson, former CEO and current Consultant at 12BET, outlined his belief that...
ESI Brand Showcase: How to integrate partner brands with esports organisations
Ever wondered why Pringles are esports players and gamers’ favourite snack? G2 Esports and the snack brand’s parent company join the Esports Insider Brand...
Paddy Power celebrates ‘real heroes’ of the ESL collapse
After the Premier League ‘big six’ withdrew from the hugely controversial European Super League, bookmaker Paddy Power celebrated the ‘real heroes’ of the triumph,...
MansionBet announces continuation of Darren Farley collaboration
Online sportsbook MansionBet has extended its sponsorship agreement with football impressionist Darren Farley as the partnership enters its fourth consecutive year.
Since teaming up in...