Watford FC inks ‘club-record’ sponsorship with Stake.com
Watford FC has revealed its new kit for the 2021/22 season ahead of the Premier League club’s return to the top-flight, which will be...
Arsenal becomes latest sports property to join Chiliz’s Socios.com app
Arsenal has linked with blockchain providers for the sports and entertainment industry, Chiliz, for the launch of the $AFC Fan Token on the Socios.com...
The Big Stage: England’s tournament in review and predictions for the coming season
Following the conclusion of a thrilling few weeks of European football action as the UEFA Euro 2020 Championship came to a tense close at...
CBS: ‘Market research is mandatory’ for affiliates entering new sectors
For betting industry affiliates looking at entering a new market, effective research into a sector to identify payment preferences and cultural distinctions is key,...
Argentine Primera División recast as Torneo Socios.com
The Argentina Football Association (AFA) has rebranded the country’s top-flight football competition as part of an extended partnership with creators of Fan Tokens and...
Streamers can be a solace for slots marketing as the regulatory climate intensifies
As regulation around slots marketing continues to heighten, the role of streamers and ambassadors is magnified for operators seeking to best engage consumers. The CasinoBeats...
Betcris secures Honduras football league title sponsorship
The Honduran football championship is set to be renamed as part of a title sponsorship arrangement with gambling operator Betcris.As part of the three-year...
Sportsbet.io lands São Paulo FC sponsorship agreement
Strengthening its position in Brazil, Sportsbet.io has secured a sponsorship agreement with São Paulo Futebol Clube until 2024.Following an official presentation at the São...
ESI: Understanding the dynamics of esports to secure strong sponsorships
As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also understand the...
Camelot celebrates Team GB in ‘largest-ever’ National Lottery campaign
Camelot has launched The National Lottery’s largest-ever brand campaign, with the fully integrated, multi-channel push promoting Team GB and Paralympics GB athletes competing in...