Royal Ascot: Battaash ‘the clear stand out’ for King’s Stand Stakes
As the racing community prepares for the highly anticipated five-day Royal Ascot racing festival, Smarkets called on the expertise of three of the sports leading...
England fans immune to Paddy Power’s ‘Vaccine Against False Hope’
As Gareth Southgate’s England side got their 2020 European Championships campaign off to a winning start on home soil, England fans receiving the ‘Vaccine...
Betsson promotes ‘worst football team in the world’ in Ibis campaign
Swedish betting firm, Betsson Group, has unveiled its new marketing campaign in collaboration with Brazilian football team Ibis Sport Clube, marking the biggest sponsorship...
Sky Bet unites Roy Keane and Micah Richards to elevate EURO 2020 excitement
Enlivening anticipation ahead of tonight’s EURO 2020 kick off, Sky Bet sent much-loved pundits Roy Keane and Micah Richards on a unique road trip...
Lionel Messi tunes in to Hard Rock ambassadorship
FC Barcelona star Lionel Messi has become the first athlete to partner with gaming, entertainment, and hospitality firm, Hard Rock International.In becoming Hard Rock’s...
Carlos Rodriguez welcomes Betway to the #G2Army
Betway’s new partnership with G2 Esports has been welcomed by the latter’s Carlos ‘Ocelote’ Rodriguez in a recent promotional video.The release, titled ‘What are...
Betclic inspires Portugal to Euro 2020 victory in new campaign
Betclic Portugal has unveiled its new advertising campaign ‘Andar bater, tu bates bem – ‘Come here, You Knock it Well’, inspired by the infamous...
Coral launches Matchday Rewards Euro 2020 campaign
Bookmaker Coral has unveiled its 2020 UEFA European Championship marketing campaign - Matchday Rewards - which allows customers to collect Matchday Stamps throughout the...
Paddy Power backs grassroots Irish game in Euro 2020 initiative
Paddy Power has launched its newest ‘#SaveOurGame’ initiative to support grassroots Irish football ahead of the 2020 UEFA European Championships, which kick off on...
Norwich City walks fans through BK8 Sports tie-up
Online betting and gaming brand BK8 Sports has partnered with newly promoted Premier League outfit Norwich City ahead of the 2021/22 season.As part of...