Betfred Boxing: Canelo and Matchroom cooperation to expand
As the world of boxing gets ready for a succession of major title fights at multiple weight classes, most notably the heavyweight trilogy bout...
Fan Denial: England progress as Scotland’s Euro 2020 campaign comes to a conclusion
In the latest episode of ‘Fan Denial’, Paddy Power mocked Scottish fans as their national team’s Euro 2020 journey came to an end on...
LiveScore: Paul Parker on call-ups via Ceefax and Italia 90
With the power of social media, the likes of Jude Bellingham and Kalvin Phillips will never know the feeling of waiting with baited breath...
Parimatch provides a hero’s welcome for Bellator’s Yaroslav Amosov
Following his dethroning of the much-feared Bellator welterweight champion Douglas Lima, Parimatch rolled out the red carpet for Yaroslav Amosov as he returned to...
William Hill: Wilder takes ‘vow of silence’ as tense showdown begins
In the latest episode of William Hill’s The Final Round, Gareth A. Davies and David Alorka looked ahead to the highly anticipated Fury v...
Paddy Power unveils VAR TV comedy series
Paddy Power has launched the first episode of it’s self-produced sitcom, ‘The VAR Room’, in conjunction with the Virgin Media and Amazon Prime video...
Dave O’Meara: Creative advertising is 100% within marketers control
Speaking at the SBC Digital North America event, Dave O’Meara, Co-Founder and COO at Spirable, and Daniel Toledo, Head Of Performance Marketing at Entain,...
Valencia launches Socios.com fan token to sponsor shirt
LaLiga club Valencia CF has unveiled its new-look jersey, which will be sponsored by the Chiliz-owned Socios.com fan engagement platform as part of a...
Genius Sports deal set to ‘fuel massive global growth’ of pickleball
You’d be forgiven for being unaware of Genius Sports’ newest collaboration, however, with over three million players in the United States alone, pickleball is...
DraftKings: Betting operators are not the only competitors
For DraftKings CEO Jason Robins, the company faces a wide range of competitors, not just in terms of betting operators but also from ‘anything...