Customer acquisition and retention the next major challenge in US betting
In Episode Two of DataArt’s Sports Betting Conversations, the guest speakers highlighted the significance of customer acquisition and retention in the US betting industry.
What...
Betfred gears up for 2021 Super League season
Betfred has marked the new Super League season with the launch of its ‘Be Ready’ promotional campaign.
The 2021 season, which gets underway on 26...
Fox marks Bally Sports relaunch in promotional campaign
Fox Sports has commemorated the relaunch of its portfolio of regional sports networks (RSN) under the casino operator Bally’s Corporation brand with a promotional...
Parimatch raises brand awareness in Juventus marketing campaign
Sports betting company Parimatch has teamed up with Juventus for the launch of its new video campaign, starring a host of the club’s Serie...
Cheltenham pundits face the music in Paddy Power’s ‘Mean Tweets’
Irish bookmaker Paddy Power has released the latest edition of its ‘Mean Tweets’ series ahead of the 2021 Cheltenham Festival.
The operator, which announced it...
IOC praises 2020 Olympic Agenda in closing report
International Olympic Committee (IOC) members applauded the efforts of the organisation in achieving the goals of the Olympic Agenda 2020, which was unanimously approved...
Sky Bet to release Daryl Jacob jockey documentary film
Sky Bet has released a teaser trailer ahead of the release of its new documentary charting the achievements of National Hunt jockey Daryl Jacob.
‘Daryl...
Paddy Power maximises punter engagement with in-depth Cheltenham preview
Ahead of one of the most important week’s in the horse racing calendar, Paddy Power brought together the sport’s experts to provide an in-depth...
EvenBet Gaming highlights impressive US poker growth for 2020
EvenBet Gaming’s online poker industry news wrap-up rounded off a highly impressive year for the poker industry in the US and more specifically, the...
National Lottery celebrates ‘lockdown legends’ in video campaign
The UK National Lottery has marked the upcoming one year anniversary of lockdown with the release of its new video campaign, paying tribute to...