Betsafe encourages players to ‘Free the Jacks’
Kenyan betting operator Betsafe has initiated a catchy new advertising campaign, teaming up The Jacks in a music-video inspired commercial.In the video, The Jacks...
Juventus players touch on teamwork, diversity and mentality with Parimatch
A blend of communication, individual talent and teamwork creates ‘perfection’ within a football club, according to Juventus FC delving into the components of a...
BIA: Why local TV is the best advertising platform for US operators
As the US market continues to grow, many betting operators are beginning to weigh up the advantages of disadvantages of different advertising platforms as...
PokerStars encourages players to ‘find the thrill in chill’ with Alfonso Steele
PokerStars has encouraged players to embrace their downtime and ‘find the thrill in chill’, in its new action-packed advertisement starring ‘Alfonso Steele’.Taking place on...
LiveScore in Cristiano Ronaldo endorsement deal
LiveScore, the global sports media business, has named five-time Ballon d’Or winner Cristiano Ronaldo as its official global brand ambassador.Under the terms of the...
Parimatch PM:GO: Diversity and modesty for global growth
Global expansion into new and emerging markets is a major ambition of most betting and gaming operators, and various companies each have their own...
Betway embraces fan engagement with CS:GO Q&A
Sports betting operator Betway has continued its fan engagement marketing initiatives, conducting a question and answer session with popular professional CS:GO players.Asking the players...
FC Pyunik players recreate virtual goals in VBet-sponsored collaboration
Sponsors of Armenian Premier League side FC Pyunik, VBet, challenged the 14-time league winners to recreate some of the best goals scored on the...
SGE: Esports set for ‘big area of growth’ in betting sponsorships
As sports betting takes a hold of the US market, many sports teams and leagues are looking to leverage the popularity of the growing...
Paddy Power prepares for Champions League with new FanDenial release
As Manchester City and Chelsea prepare themselves for their upcoming clash in the UEFA Champions League final, Paddy Power was also prepared for its...