Marketing

Sky Bet’s The Overlap: Declan Rice’s insider scoop on England teamwork

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The latest episode of Sky Bet’s The Overlap saw West Ham United defensive midfielder Declan Rice offer some insights into Premier League and England...

KaFe Rocks: The benefits of a ‘remote first’ business

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Remote working has become a familiar concept over the past two- years, as the COVID-19 pandemic forced many to lock their office doors and...

Antoine Griezmann fronts PMU advertising campaign

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Making its return to French TV screens, state-owned operator Pari Mutuel Urbain (PMU) has signed Antoine Griezmann as a brand ambassador.Appearing in the campaign,...

Paddy Power enlists Jamie Redknapp to investigate half-and half scarf controversy

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Launching a new mockumentary series, Paddy Power has teamed up with Jamie Redknapp, who conducts investigations into ‘modern football’s biggest crimes’.The debut episode of...

Kindred: Marketing team highlight compliance, responsibility and innovation

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Kindred Group’s marketing team has offered an inside scoop into the company’s operations via a new video series.In particular, the interviewees highlighted the Nasdaq...

Betway esports: The competitors with a ‘brilliant future’ ahead

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The esports and esports betting space continues to expand, with territories such as Brazil becoming increasingly open to the industry. Recent years have seen esports...

PointsBet secures ‘authentically Canadian’ partnership with Trailer Park Boys

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PointsBet’s Canadian subsidiary, PointsBet Canada, has signed its latest commercial partnership, branching out of the traditional sports sectors into the entertainment space.The new multi-year...

Chris Eubank Jr throws hands in 888poker partnership

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Professional middleweight boxer Chris Eubank Jr has entered into a partnership with 888poker, taking on a role with the firm as a cultural ambassador. An...

Sportsbet.io’s Joe McCallum: Putting fans at the heart of sports partnerships

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Partnerships between betting operators and sports organisations, particularly top-tier football clubs, have come under the spotlight in recent months. Speaking at the Betting on Sports...

OlyBet partners with Luka Modrić in Balkans-oriented marketing move

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OlyBet has entered into an agreement with Real Madrid and Croatia national team midfielder Luka Modrić, in a Balkans-facing marketing partnership.The deal will focus...