PointsBet secures ‘authentically Canadian’ partnership with Trailer Park Boys
PointsBet’s Canadian subsidiary, PointsBet Canada, has signed its latest commercial partnership, branching out of the traditional sports sectors into the entertainment space.The new multi-year...
Chris Eubank Jr throws hands in 888poker partnership
Professional middleweight boxer Chris Eubank Jr has entered into a partnership with 888poker, taking on a role with the firm as a cultural ambassador. An...
Sportsbet.io’s Joe McCallum: Putting fans at the heart of sports partnerships
Partnerships between betting operators and sports organisations, particularly top-tier football clubs, have come under the spotlight in recent months. Speaking at the Betting on Sports...
OlyBet partners with Luka Modrić in Balkans-oriented marketing move
OlyBet has entered into an agreement with Real Madrid and Croatia national team midfielder Luka Modrić, in a Balkans-facing marketing partnership.The deal will focus...
Drew Brees at the heart of two new PointsBet advertising campaigns
Online gaming operator PointsBet has unveiled two new marketing campaigns featuring NFL icon Drew Brees as part of the ‘Live Your Bet Life’ initiative.The...
The Overlap: Frank Lampard – ‘the owner makes the call at Chelsea and you...
In the latest edition of Sky Bet’s The Overlap, Gary Neville spoke to former on pitch domestic rival, but also former England teammate, Frank...
Bettingexpert: Carrick faces daunting Chelsea challenge as Rangnick prepares to take the reigns
As a new era looms at Old Trafford, all eyes are on Stamford Bridge as Michael Carrick takes Manchester United to challenge the league...
Parimatch launches Arthurian-inspired marketing campaign with Chelsea
Parimatch Tech has initiated a new marketing campaign in cooperation with sporting partner Chelsea FC, taking inspiration from Arthurian legend.Drawing from the story of...
Bookies.com aims to provide ‘inside track’ on upcoming lightweight clash
US online sports betting operator Bookies.com has detailed plans for a fan engagement campaign ahead of the lightweight world title fight between Teofimo Lopez...
William Hill: Caleb Plant ‘means business’ against Canelo
Boxing fans are getting ready for a major showdown this weekend, as Saul ‘Canelo’ Alvarez and Caleb Plant prepare to do battle for the...