The Polling Station: Cracks in the Blue Wall
When it comes to political betting and commentary in general, much has been made of the Labour Party’s Red Wall in the Midlands and...
Everton teams with Socios.com for Fan Token launch
Blockchain providers for the sports and entertainment industry Chiliz has launched an $EFC Fan Token on the Socios.com app in collaboration with Premier League...
Betfred Golf Show: Winning a gold medal in golf is ‘unheard of’
With the Tokyo 2020 Olympic Games well and truly underway, to many viewers’ surprise, golf has captured the attention of the nation.
In the latest...
Ladbrokes establishes itself as ‘entertainment brand’ with campaign launch
Building on the success of its UEFA 2020 European Championship, betting company Ladbrokes has debuted its new pre-season marketing campaign ahead of the 2021/22...
Betfred activates Super League sponsorship in ‘GOATS’ series
Activating its title sponsorship with the Super League, Betfred quizzed Keiron Cunningham on his pathway into rugby league.
As part of a new series titled...
Bettingexpert Academy informs on different betting formats
In a recent episode of the bettingexpert academy, bettingexpert host Joe Ryan broke down the numerous bet types available.
Beginning with the commonly used head-to-head,in-play...
Zytara Labs seals AS Roma primary shirt sponsorship
Zytara Labs has formed a €36 million product partnership with Serie A giants AS Roma, spanning three years.
In becoming the ‘first professional football organisation...
Codere and Club Atlético River Plate link for betting sponsorship
Codere has been named as the official betting partner of Argentinian team Club Atlético River Plate.
Under the terms of the four-year deal, which runs...
Caesars to finalise ‘landmark sponsorship’ in Superdome naming rights deal
The Superdome stadium is set to be rebranded after Caesars Entertainment gained the naming rights when Louisiana state officials gave the 20-year $138 million...
Casino Admiral renews FC Vaduz sponsorship
FC Vaduz has extended its commercial agreement with Casino Admiral until the summer of 2022.
Under the terms of the renewed agreement, Casino Admiral will...