Betsson promotes ‘worst football team in the world’ in Ibis campaign
Swedish betting firm, Betsson Group, has unveiled its new marketing campaign in collaboration with Brazilian football team Ibis Sport Clube, marking the biggest sponsorship...
IBIA highlights ‘leading voice’ in Optimum Betting Market Study
The International Betting Integrity Association (IBIA) has published its Optimum Betting Market Study, examining sports wagering integrity across different markets.In an update on the...
Ruth Davidson: Gambling ads have reached ‘saturation point’
Ruth Davidson, former leader of the Scottish Conservative Party, recently presented the documentary ‘Football’s Gambling Addiction,’ on Channel 4.The programme saw the politician lead...
ESI: Driving mainstream audiences to esports via brand ambassadors
Esports Insider walks through some of the biggest business-related news stories from the esports space in this week’s edition of the ESI Digest.Who is...
Norwich City walks fans through BK8 Sports tie-up
Online betting and gaming brand BK8 Sports has partnered with newly promoted Premier League outfit Norwich City ahead of the 2021/22 season.As part of...
LiveScore quizzes Ronaldo on career defining games and greatest goals
LiveScore’s newest global brand ambassador and Juventus star Cristiano Ronaldo sat down with the real-time sports update provider to discuss all things career defining...
Francis Ngannou joins Stake as latest ambassador
UFC heavyweight champion Francis Ngannou has become the latest mixed martial artist to partner with cryptocurrency betting operator Stake.com.The fighter’s sponsorship will be partially...
ESI Digest: Fnatic eyes Japanese expansion following $17 million funding round
UK-based esports organisation Fnatic has raised over $17 million in a recent funding round as it targets the Japanese market, with the Marubeni Corporation...
LiveScore to provide free ‘innovative coverage’ of UCL
LiveScore will provide free coverage of the UEFA Champions League to Irish football fans via Android and iOS streaming software.Beginning with the 2021/22 season,...
Sports integrity innovation is not just about technology
Sports and sports betting routinely confronts the threat of organised match fixing, and is increasingly turning to innovative technology as a tool to ensure...