Sports Business

Racing TV honours late champion jockey Joe Mercer

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Joe Mercer OBE, one of the most celebrated British jockeys of the post-war period, passed away on Monday at the age of 86. The Yorkshire-born...

LiveScore in Cristiano Ronaldo endorsement deal

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LiveScore, the global sports media business, has named five-time Ballon d’Or winner Cristiano Ronaldo as its official global brand ambassador. Under the terms of the...

Online gambling legislation enters the political debate in Texas

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Legislators in Texas are currently debating two bills concerning the establishment of a legalised, regulated sports betting and gambling market in the Lone Star...

FC Pyunik players recreate virtual goals in VBet-sponsored collaboration

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Sponsors of Armenian Premier League side FC Pyunik, VBet, challenged the 14-time league winners to recreate some of the best goals scored on the...

SGE: Esports set for ‘big area of growth’ in betting sponsorships

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As sports betting takes a hold of the US market, many sports teams and leagues are looking to leverage the popularity of the growing...

Paddy Power prepares for Champions League with new FanDenial release

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As Manchester City and Chelsea prepare themselves for their upcoming clash in the UEFA Champions League final, Paddy Power was also prepared for its...

ESI Digest – Riot Games launches global esports tournament

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In the latest ESI Digest, Riot Games took the spotlight, announcing the launch of a range of international esports events as well as a...

IBIA focuses on basketball in Q1 2021 report

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The International Betting Integrity Association (IBIA) has published its report for Q1 2021, featuring a special focus on basketball alerts between 2017 and 2020. Publishing...

ESI Digest: Huya secures Chinese League of Legends in ‘hugely significant’ deal

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Huya, the Chinese live streaming platform, has signed an exclusive domestic media rights deal for League of Legends, worth ¥2,013 million RMB (£223.88 million). The...

Rory Anderson: Betting industry is a ‘golden goose’ for sports

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As sports betting sponsorships come under increasing public and political scrutiny, Rory Anderson, former CEO and current Consultant at 12BET, outlined his belief that...