Sports Business

Paddy Power prepares for Champions League with new FanDenial release

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As Manchester City and Chelsea prepare themselves for their upcoming clash in the UEFA Champions League final, Paddy Power was also prepared for its...

ESI Digest – Riot Games launches global esports tournament

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In the latest ESI Digest, Riot Games took the spotlight, announcing the launch of a range of international esports events as well as a...

IBIA focuses on basketball in Q1 2021 report

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The International Betting Integrity Association (IBIA) has published its report for Q1 2021, featuring a special focus on basketball alerts between 2017 and 2020.Publishing...

ESI Digest: Huya secures Chinese League of Legends in ‘hugely significant’ deal

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Huya, the Chinese live streaming platform, has signed an exclusive domestic media rights deal for League of Legends, worth ¥2,013 million RMB (£223.88 million).The...

Rory Anderson: Betting industry is a ‘golden goose’ for sports

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As sports betting sponsorships come under increasing public and political scrutiny, Rory Anderson, former CEO and current Consultant at 12BET, outlined his belief that...

ESI Brand Showcase: How to integrate partner brands with esports organisations

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Ever wondered why Pringles are esports players and gamers’ favourite snack? G2 Esports and the snack brand’s parent company join the Esports Insider Brand...

Pinnacle breaks into Dota 2 with tournament expansion

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Pinnacle has expanded its presence in esports by incorporating Dota 2 into its Pinnacle Cup tournament, featuring a range of teams from across Europe,...

Advertising and sponsorship money drivers in esports

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Esports has been growing in popularity in recent years, and the sector has become a lucrative market for advertisers, sponsors and betting operators, according...

‘Lower tier soccer facing integrity threats’ says Sportrdar’s Cunningham

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Concerns about the threat posed to the integrity of sports such as soccer, from the elite level right down to the amateur, have been...

Solskjær makes esports investment in highlight of the week

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Ole Gunnar Solskjær, manager of Manchester United, has made the headlines in the world of esports this week, participating in an investment into ULTI...