William Hills’ Jason Bell: LA Rams the team to beat in NFL 2021/22
The National Football League (NFL) schedule continues to unfold and grip fans, and for William Hill’s Jason Bell, the LA Rams are the team...
Betfred Boxing: Fury ‘on a another level’ but needs to ‘keep active’
On Saturday night, Tyson Fury brought his long-term rivalry with American fighter Deontay Wilder to a stunning conclusion in a five-knockdown thriller in Las...
Liga Stavok and AS Monaco strike regional deal
Russian sports betting operator Liga Stavok and French Ligue 1 football club AS Monaco have struck a regional partnership, focusing on the former’s home...
Betfred continues with rugby league focused marketing
Betfred and the Super League top-flight rugby division have extended their long-term partnership by a further two years.
This signifies the seventh year of the...
Boxxer and bet365 combine in new sponsorship
Boxxer has confirmed a new collaboration with bet365, as the firm has become the official betting partner of the promotion.
Boosting fan engagement, the deal...
Betfred Boxing Show: Joshua v Usyk is ‘fight of the year’
For boxing fans, this weekend’s heavyweight clash between Anthony Joshua and Oleksandr Usyk is one of the biggest sporting events of the year.
Should Joshua...
ESI Digest: ‘Deluge of partnerships’ between crypto and esports continues
Engagement between the cryptocurrency space and esports sector is at an all time high, as blockchain and crypto technology is increasingly leveraged by actors...
188Bet and Liverpool reunite after five years
Liverpool FC has formed a partnership with Asia-facing sports betting operator 188Bet, marking the firm’s return to the Premier League after five years.
The top-flight...
Amazon set to grow sports broadcasting rights portfolio
Amazon has underlined its ambitions for further expansion into sports streaming, as the firm seeks to elevate its offering for Prime users.
Speaking to CNBC’s...
Bayern Munich signs Asia-facing betting partnership
Bundesliga club FC Bayern Munich has entered into a new agreement with sports betting operator 188Bet, centring around branding in the Asia region.
The three-year...