The Ashes will continue to be broadcast on BT Sport, as the firm renewed its UK rights deal to broadcast Australian men’s and women’s home cricket internationals until 2025, including the exclusive broadcast of four England tours over the next four years.
It comes ahead of this year’s Ashes, as well as the Dettol ODI and T20 tours scheduled for 2022.
Simon Green, head of BT Sport, commented: “We loved bringing the highs, lows and controversy of the Ashes to our viewers in 2017/18 and relish the opportunity to bring our viewers all the action from both a men’s and women’s Ashes in 2021/22. BT Sport’s cricket content has continued to grow since we signed our first rights deal with Cricket Australia, and we are delighted to be bringing more world class men’s and women’s cricket from Australia to fans across the UK.”
The renewed deal with Cricket Australia builds on BT Sport’s portfolio of cricket that includes exclusive broadcast rights of West Indies men’s and women’s domestic and international cricket in the Caribbean, and New Zealand’s men’s and women’s home internationals.
Furthermore, it also comes amid continued speculation that specialist OTT platform DAZN is eyeing an expansion of its UK footprint through the takeover of BT Sport.
At the heart of the potential takeover is a step into football rights, specifically that of the English Premier League, which are pivotal to the UK market.