Sports Business

Boxxer and bet365 combine in new sponsorship

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Boxxer has confirmed a new collaboration with bet365, as the firm has become the official betting partner of the promotion.Boosting fan engagement, the deal...

Betfred Boxing Show: Joshua v Usyk is ‘fight of the year’

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For boxing fans, this weekend’s heavyweight clash between Anthony Joshua and Oleksandr Usyk is one of the biggest sporting events of the year.Should Joshua...

ESI Digest: ‘Deluge of partnerships’ between crypto and esports continues

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Engagement between the cryptocurrency space and esports sector is at an all time high, as blockchain and crypto technology is increasingly leveraged by actors...

188Bet and Liverpool reunite after five years

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Liverpool FC has formed a partnership with Asia-facing sports betting operator 188Bet, marking the firm’s return to the Premier League after five years.The top-flight...

Amazon set to grow sports broadcasting rights portfolio

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Amazon has underlined its ambitions for further expansion into sports streaming, as the firm seeks to elevate its offering for Prime users.Speaking to CNBC’s...

Bayern Munich signs Asia-facing betting partnership

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Bundesliga club FC Bayern Munich has entered into a new agreement with sports betting operator 188Bet, centring around branding in the Asia region.The three-year...

William Hill’s The Final Round – Anthony Joshua and Oleksandr Usyk is a battle...

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As William Hill prepares to ‘go on the road’ for Anthony Joshua’s heavyweight title defence against Oleksandr Usyk next weekend, The Final Round team...

888Sport: Who will ‘overachieve’ and ‘do a Leicester’ this season?

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For many football fans and oddsmakers, the top-four this year has almost already been decided, with Manchester City, Manchester United, Liverpool and Chelsea widely...

ESI Digest – Esports joins 2022 Asian Games in ‘significant step’ for the sector

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The global esports scene continues to grow exponentially, as it was confirmed earlier this month that a number of tournaments would appear at the...

Sportemon Go announces ‘first deal of its kind’ with Hibernian FC

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Sportemon Go (SGO) has signed a three year partnership with Scottish team, Hibernian, as the firm elevates its expansion into the sporting sector. It marks...