DraftKings – Unreasonable Odds podcast previews the College Football season
As an intriguing college football season looms, Julian Edlow was joined by college football expert Phil Steele to delve deeper into the upcoming campaign...
Ladbrokes establishes itself as ‘entertainment brand’ with campaign launch
Building on the success of its UEFA 2020 European Championship, betting company Ladbrokes has debuted its new pre-season marketing campaign ahead of the 2021/22...
Racing Post: Racing League positive ‘from a turnover point of view’
Following the commencement of the Racing League last week, reactions from the betting industry have been mixed, with some welcoming the new format whilst...
Betfred Boxing Show: Anthony Crolla teases big fight for Anthony Fowler following Matchroom Fight...
As boxing embarks on a stellar period with the start of Fight Camp, Anthony Crolla and Dom McGuinness united to preview this Saturday’s card,...
SBC Digital Italia: New technologies bringing new threats to sports integrity
As new technologies emerge, those looking to hinder sports integrity are finding new ways to manipulate fixtures and commit sports-related crimes.
With the effects of...
Bruno Fernandes at the heart of RealFevr exclusive NFT launch
RealFevr, a Portuguese startup specialising in fantasy football, has just launched a marketplace of official football video NFTs.
The technology company based in Lisbon is...
The growth and evolution of Spotlight Sports Group’s Superfeed
Speaking to Luke Massey of SBC Media, Spotlight Sports Group Head of Digital Will Fyler, emphasised that the challenge for the firm extends beyond...
Zytara Labs seals AS Roma primary shirt sponsorship
Zytara Labs has formed a €36 million product partnership with Serie A giants AS Roma, spanning three years.
In becoming the ‘first professional football organisation...
Codere and Club Atlético River Plate link for betting sponsorship
Codere has been named as the official betting partner of Argentinian team Club Atlético River Plate.
Under the terms of the four-year deal, which runs...
Betfred: Golf’s prestige will grow at Tokyo 2020 Olympic Games
When golf made its return at the Rio 2016 Olympic Games after a 112-year absence, many followers of the sport were dubious about reintroducing...