PokerStars has enhanced its media presence via its partnership with English YouTuber Brain ‘True Geordie’ Davis as part of its rebrand.
A short film has been created by True Geordie celebrating the collaboration which will bring fans more poker live streams on Twitch enabling them to watch the YouTuber play live streams of home games and freerolls, with the opportunity to play along with him.
A brand new live show ‘The Showdown’ has also been created where True Geordie will take on other friends and players at Poker.
True Geordie commented: “People who know me well know that I give 100% to anything I enjoy and poker is no different. I’ve even drafted in some experts to train me with the hope that one day I might be able to face the best in the game.
“PokerStars are the best at what they do and becoming a member of the team really is a proud moment for me. I have to say a big thank you to PokerStars, who are ahead of the game in supporting digital creators and their content.
“Over the next twelve months, I hope to improve my game, play with my audience and against some of the best players in the world to show just how entertaining, fun and mentally challenging poker can be.”
The signing follows a global brand refresh for PokerStars as it looks to move beyond product in a bid to become a global entertainment brand. The refresh included PokerStars’ first dedicated safer gambling TV ads.
Earlier this month, PokerStars confirmed the signing of Brazil and Paris Saint Germain footballer Neymar Jr.
Commenting on that partnership Martin Nieri, global director of brand and creative at PokerStars, said: “Neymar Jr is a true global superstar. But what underpins this partnership is his genuine love for poker. It’s about a shared passion for the game and the beautiful uncertainty at the heart of it.
“At PokerStars, we are constantly trying new things to bring new energy, excitement, and entertainment to our customers. Together with Neymar Jr we believe we can take this to the next level for the PokerStars community.”