Global blockchain providers for the sports and entertainment industry, Chiliz, has continued the expansion of its sporting partners through a new link with Leeds United.
The collaboration with the Premier League club will see the launch of the $LUFC Fan Token on the fan engagement and rewards app Socios.com.
The $LUFC Fan Token will launch soon, with all existing MyLeeds members and season ticket holders having the option to receive a free $LUFC Fan Token for a limited time. Furthermore, a single $LUFC Fan Token is enough to allow holders to access every engagement opportunity on Socios.com.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Leeds United is already a globally recognised club, but they won new fans the world over with their impressive return to Premier League action last season.
“The club understands the importance of global fan engagement. Through $LUFC Fan Tokens, Leeds supporters the world over will be able to join a global community of fans brought together by their passion for the club, where they can enjoy influence, exclusive content, games, competitions and access to once-in-a-lifetime experiences and rewards.
“Leeds United become our fourth Premier League partner, but there’s more to come. The shift from passive to active fans through global fan engagement on Socios.com is now taking shape on the biggest stage in English football.”
Fan Tokens are collectible digital assets, minted on the Chiliz $CHZ blockchain, that will create new experiences for Leeds supporters across the world, allowing them to become part of a vibrant and engaged digital community on Socios.com.
48 major sporting organisations have partnered with Socios.com to launch Fan Tokens, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal, Everton and the Argentina and Portugal national football teams, as well as a number of leading teams from F1, esports and cricket.
Paul Bell, Executive Director at Leeds United added: “This partnership with Socios.com is another step forward for Leeds United as we look to provide more opportunities for our fans around the globe to get even closer to the club. We are committed to innovation on and off the field and this represents our first step into blockchain technology, we are delighted to take this step with Socios.com.”