As anticipation builds over the return of the Premier League, Ladbrokes has launched its latest campaign ‘this season we play together’.

It comes as excitement over this campaign’s kick-off is heightened due to it coinciding with the return of fans to club football, following their absence due to the pandemic. 

With the tone of the ad set by the Rock N’ Roll Queen by Hertfordshire rock band, The Subways, it portrays the passion of fans as they back their clubs by emphatically beating the drums. 

The new Premier League season kicks off on Friday as newboys Brentford take on Arsenal in an intriguing clash, followed the next morning by Manchester United’s collision with Leeds at Old Trafford – as the feast of football commences.

Ladbrokes launches new marketing campaign ahead of the Premier League’s return